The hybrid model, for real
Marketplaces to get discovered, her own brand to last
Ô Retour du Marché is listed on Wecandoo, GetYourGuide and Funbooker — that's where many customers first find the workshop, and those platforms charge their commission for that service. But regulars, word of mouth, gift cards and group requests go through her cooking classes in Lyon, booked and paid directly on her site.
It's exactly the model we lay out in our direct-channel guide: keep marketplaces for acquisition, and serve your loyal customers under your own brand — without paying commission on customers you earned yourself.
